Brazilian soccer legend and style icon Neymar Jr. signs a three-year global deal with Superdry. The focus is on sustainable fashion. It starts with an underwear and nightwear collection made from 100% organic cotton.
The partnership marks a milestone in the history of Superdry clothing company. The milestone message is sustainable fashion for a global target group. Together with the football legend and style icon, Superdry wants to further promote its sustainable vision for the future of fashion.
The Superdry clothing company has set itself the goal of using only pure organic cotton for all cotton products by 2025. Superdry is already supporting 20,000 farmers in India in converting to organic farming as part of its Grow Future Thinking initiative for which the brand is nominated for the Drapers Sustainable Fashion Award 2021. A jury of industry experts presented Superdry with the Positive Change Award in recognition of its sustainable performance.
In an interview in Paris, Neymar Jr. emphasized the importance that working with Superdry has for him. "Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort. It's not different with underwear and sleepwear. But when you add sustainability to both first conditions, Superdry is, unquestionably, the best one I've found. I'm very happy with the development and potential of this partnership."
Last but not least, CEO and Superdry founder Julian Dunkerton is responsible for the progressive thinking in the company, who says: "Neymar's passion for creating positive change through the Instituto Projeto Neymar Jr. aligns with our goals to produce the most sustainable product, whilst protecting our planet and supporting our people in all that we do." Dunkerton, who was nominated for the Soil Associations Organic Ambassador Award, further explains: "Superdry will do the right thing to drive progressive change in our global communities leaving a positive environmental legacy for the future generation, through one of the many exciting initiatives we have planned."
Neymar Jr. has 148 million followers on Instagram alone. This range, coupled with his commitment to social issues, makes him the perfect partner to support future-oriented thinking.
The underwear and nightwear collection of pure organic cotton is available at superdry.com.